• Implementation record

---

• Data
• Events
• Attributes
• Data schemas

---

• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

---

• Implementation progress

Attribute search_term

• Name: search_term
• Description: Used in the page_view object to record the presence of a search term in the URL
• Value: The value of 'keywords' in the URL query string. The value is sanitised with PII removal, + characters converted to spaces, spaces and new lines trimmed, and downcasing.
• Example: Hello World
• Required: false
• Type: string
• Redact: true
• GTM/GA4 parameter name: search_term
• GA4 display name: Search term
• Used by events: page view (Page view)