Attribute search_term

Name
search_term
Description
Used in the page_view object to record the presence of a search term in the URL
Value
The value of 'keywords' in the URL query string. The value is sanitised with PII removal, + characters converted to spaces, spaces and new lines trimmed, and downcasing.
Example
Hello World
Required
false
Type
string
Redact
true
GTM/GA4 parameter name
search_term
GA4 display name
Search term
Used by events
page view (Page view)