• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

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• Implementation progress

Data

This section contains details of the data structure that GOV.UK uses to record analytics.

Specifically, this is the data that GOV.UK pushes to the dataLayer when events, triggered by JavaScript event listeners occur.

• Events
• Attributes
• Data schemas

These pages do not currently contain information about what happens to the data next. It is collected by Google Tag Manager and sent to Google Analytics.