Attributes
Attributes are the key value pairs of data inside events. Attributes are often used by more than one event. Events use the following attributes.
- ab_test (AB test)
- action (Action)
- browse_topic (Browse topic)
- content_id (Content ID)
- cookie_banner (Cookie banner)
- devolved_nations_banner (Devolved nations banner)
- discovery_engine_attribution_token
- document_type (Document type)
- dynamic
- ecommerce
- emergency_banner (Emergency banner)
- event
- event_name
- external (External)
- first_published_at (First published date)
- history (Content has history)
- index (ecommerce)
- index_link (Index)
- index_section (Index section)
- index_section_count (Index section total)
- index_total (Index total)
- intervention (Intervention)
- item_id
- item_list_name
- item_name
- items
- language (Content language)
- length
- length / copy (Copy length)
- length / video_start (Video duration)
- length / video_progress (Video duration)
- length / video_complete (Video duration)
- link_domain (Link domain)
- location (Page location)
- method (Method)
- navigation_list_type (Navigation list type)
- navigation_page_type (Navigation page type)
- organisations (Publishing organisations IDs)
- percent_scrolled (Percent scrolled)
- phase_banner (Phase banner)
- political_status (Political status)
- primary_publishing_organisation (Primary publishing organisation)
- public_updated_at (Last public update)
- publishing_app (Publishing application)
- publishing_government (Publishing government)
- query_string (Query string)
- referrer
- rendering_app (Rendering application)
- results (Search results)
- schema_name (Schema name)
- search_term (Search term)
- section (Section)
- sort (Search sort)
- spelling_suggestion (Spelling suggestion)
- status_code (Page status code)
- step_navs (Step navs)
- taxonomy_all (Taxonomy topics)
- taxonomy_all_ids (Taxonomy topics IDs)
- taxonomy_level1 (Taxonomy level 1)
- taxonomy_main (Taxonomy main topic)
- taxonomy_main_id (Taxonomy main topic ID)
- term (Search term)
- text (UI text)
- text / search (Search term)
- text / navigation (Link text)
- text / file_download (Link text)
- text / form_response (Response)
- text / video_start (Video title)
- text / video_progress (Video title)
- text / video_complete (Video title)
- text / form_complete (Outcome)
- timestamp (Deliberately not sent to GA4 - just BigQuery)
- title (Page title)
- tool_name (Tool name)
- type (Type)
- updated_at (Last internal update)
- url (Link URL)
- url / video (Video URL)
- video_current_time (Video current time)
- video_percent (Video percent)
- viewport_size (Viewport size)
- withdrawn (Content withdrawn)
- world_locations (World locations)