• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

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• Implementation progress

Attribute text (navigation)

This attribute is a variant of the text attribute.

• Name: text
• Description: The text of the thing being tracked, for example the text of a link, button or tab. This can either be read directly from the element, passed from a data attribute, or generated automatically for elements where the text changes, for example the 'Show all sections' link in an accordion, which can also read 'Hide all sections'.
• Value: text of the element
• Required: false
• Type: string
• Redact: false
• dataLayer event name: navigation
• GTM/GA4 parameter name: link_text
• GA4 display name: Link text
• Variants of this attribute:

  This attribute is a variant of the text attribute. Variants have the same name in the dataLayer but translate to different things in GA4 depending on the event_name.

  • search
  • navigation
  • file_download
  • form_response
  • video_start
  • video_progress
  • video_complete
  • form_complete
• Used by events: accordion (Accordion links); back (link click); banners (link click); breadcrumb (link clicks); browse (browse (browse level 0)); browse (browse topic (browse level 1)); browse (browse subtopic (browse level 2)); subscribe (email alerts); subscribe (rss subscriptions); email subscriptions (get emails about this page); footer (link clicks); homepage (Link clicks); html attachment (link clicks); links (External links); links (mailto links); previous and next (previous and next); print page (view printable version); related content (related Navigation); content history (see all link click (to another page)); share page (follow us); share page (share this page); step by step (link clicks); super breadcrumb (link click); header menu bar (link clicks); taxonomy pages (taxonomy page links); webchat (webchat available link click)