Event back
Event tracking on 'back' links.
Contents
link click
Priority low
When the back link is used, on pages like the email subscription journeys
This event occurs on the back_link component.
Data sent to the dataLayer
- event: event_data
- event_data:
- event_name: navigation
- external: string ("true" or "false")
- link_domain: string
- method: string
- text: string
- type: back
- url: string
You can also view our complete schemas.
Data reports
- GA4 report for navigation events (access required)
- Looker studio report for navigation events (access required)