• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

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• Implementation progress

Event links

Contents

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External links

Priority high

When a link is followed to a page outside of www.gov.uk.

This event is tracked by the specialist_link_tracker.

Examples

• Apply for a passport ('Start now' button)

Data sent to the dataLayer

• event: event_data
• event_data:
  • event_name: navigation
  • external: "true"
  • link_domain: string
  • method: string
  • text: string
  • type: generic link
  • url: string

You can also view our complete schemas.

Data reports

• GA4 report for navigation events (access required)
• Looker studio report for navigation events (access required)

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Download links

Priority high

When a link is followed to an asset such as a PDF.

This event is tracked by the specialist_link_tracker.

Examples

• 2023 Government Chemist Conference presentations and recordings (links in the 'all presentation slides' section)

Data sent to the dataLayer

• event: event_data
• event_data:
  • event_name: file_download
  • external: true
  • link_domain: string
  • method: string
  • text: string
  • type: generic download
  • url: string

You can also view our complete schemas.

Data reports

• GA4 report for file_download events (access required)
• Looker studio report for file_download events (access required)

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mailto links

Priority low

When a link points to an email address using mailto:

This event is tracked by the specialist_link_tracker.

Examples

• Attorney General's Office ('Contact AGO' section)

Data sent to the dataLayer

• event: event_data
• event_data:
  • event_name: navigation
  • external: "true"
  • method: string
  • text: string
  • type: email
  • url: string

You can also view our complete schemas.

Data reports

• GA4 report for navigation events (access required)
• Looker studio report for navigation events (access required)

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file attachment links

Priority medium

Links on our guidance pages that contain file attachments, such as .zip files.

This event is tracked by the link_tracker.

Examples

• Lasting power of attorney forms

Data sent to the dataLayer

• event: event_data
• event_data:
  • event_name: file_download
  • external: string ("true" or "false")
  • link_domain: string
  • method: string
  • text: string
  • type: attachment
  • url: string

You can also view our complete schemas.

Data reports

• GA4 report for file_download events (access required)
• Looker studio report for file_download events (access required)