• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
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• Implementation progress

Attribute length (video_start)

This attribute is a variant of the length attribute.

• Name: length
• Description: The length of something. This could be the number of seconds in a video, or the number of characters in a string.
• Required: false
• Type: string (number)
• Redact: false
• dataLayer event name: video_start
• GTM/GA4 parameter name: video_duration
• GA4 display name: Video duration
• Variants of this attribute:

  This attribute is a variant of the length attribute. Variants have the same name in the dataLayer but translate to different things in GA4 depending on the event_name.

  • copy
  • video_start
  • video_progress
  • video_complete
• Used by events: video (Video start)