• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
• Development approach
• Personally identifiable information
• Trackers
• Further reading

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• Implementation progress

Event video

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Video start

Priority medium

Fired when a video is first played.

This event is tracked by the video_tracker.

Examples

• HMRC videos for tax credits

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: start
  • event_name: video_start
  • text: title of the video
  • type: video
  • url: string
  • video_current_time: 0
  • video_duration: string (number)
  • video_percent: 0

You can also view our complete schemas.

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Video progress

Priority medium

Fired when the video playback reaches 25, 50 or 75 percent.

This event is tracked by the video_tracker.

Examples

• HMRC videos for tax credits

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: progress
  • event_name: video_progress
  • text: title of the video
  • type: video
  • url: string
  • video_current_time: string (number)
  • video_duration: string (number)
  • video_percent: string (number)

You can also view our complete schemas.

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Video complete

Priority medium

Fired when the video playback reaches the end.

This event is tracked by the video_tracker.

Examples

• HMRC videos for tax credits

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: complete
  • event_name: video_complete
  • text: title of the video
  • type: video
  • url: string
  • video_current_time: string (number)
  • video_duration: string (number)
  • video_percent: 100

You can also view our complete schemas.