• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

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• Implementation progress

Attribute ab_test

• Name: ab_test
• Description: Used in the page_view object to record whether an ab test is running on the page.
• Value: content attribute of meta tag govuk:ab-test
• Example: BankHolidaysTest:Z
• Required: false
• Type: string
• Redact: false
• GTM/GA4 parameter name: ab_test
• GA4 display name: AB test
• Used by events: page view (Page view)