• Implementation record

---

• Data
• Events
• Attributes
• Data schemas

---

• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

---

• Implementation progress

Event scroll tracking

Contents

---

percentage scroll tracking

Priority medium

This event is tracked by the scroll_tracker.

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: scroll
  • event_name: scroll
  • percent_scrolled: string (number)
  • type: percent

You can also view our complete schemas.

Data reports

• GA4 report for scroll events (access required)
• Looker studio report for scroll events (access required)

---

heading scroll tracking

Priority medium

This event is tracked by the scroll_tracker.

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: scroll
  • event_name: scroll
  • index:
    • index_section: index of the heading reached
    • index_section_count: total number of headings being tracked
  • section: text of heading reached
  • text: text of heading reached
  • type: heading

You can also view our complete schemas.

Data reports

• GA4 report for scroll events (access required)
• Looker studio report for scroll events (access required)

---

marker scroll tracking

Priority medium

Tracks when a user scrolls to a custom marker that has been placed on any HTML element on the page, such as a specific heading or paragraph. Generally used where scroll tracking is required on some headings, but not all.

This event is tracked by the scroll_tracker.

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: scroll
  • event_name: scroll
  • index:
    • index_section: index of the marker reached
    • index_section_count: total number of markers being tracked
  • section: string
  • text: string
  • type: marker

You can also view our complete schemas.

Data reports

• GA4 report for scroll events (access required)
• Looker studio report for scroll events (access required)