• Implementation record

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• Data
• Events
• Attributes
• Data schemas

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• Documentation
• Development approach
• Consent handling
• Personally identifiable information
• Trackers
• Further reading

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• Implementation progress

Event special route

Event tracking on local lookup pages.

Contents

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form submit

Priority medium

This event is tracked by the form_tracker.

Examples

• Council lookup
• Licence lookup
• Local lookup
• Place lookup

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: submit
  • event_name: form_submit
  • method: string
  • section: string
  • text: string
  • tool_name: string
  • type: special route

You can also view our complete schemas.

Data reports

• GA4 report for form_submit events (access required)
• Looker studio report for form_submit events (access required)

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form error

Priority medium

This event is tracked by the auto_tracker.

Examples

• To see an error page, enter an invalid or empty postcode

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: error
  • event_name: form_error
  • section: string
  • text: string
  • tool_name: string
  • type: special route

You can also view our complete schemas.

Data reports

• GA4 report for form_error events (access required)
• Looker studio report for form_error events (access required)

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form complete

Priority medium

This event is tracked by the auto_tracker.

Examples

• Council lookup complete page
• Licence lookup complete page
• Local lookup complete page
• Place lookup complete page

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: complete
  • event_name: form_complete
  • text: string
  • tool_name: string
  • type: special route

You can also view our complete schemas.

Data reports

• GA4 report for form_complete events (access required)
• Looker studio report for form_complete events (access required)

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change response

Priority medium

This event is tracked by the link_tracker.

Examples

• Tattoo, piercing and electrolysis licence (the 'change location' link)

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: change response
  • event_name: form_change_response
  • external: string ("true" or "false")
  • link_domain: string
  • method: string
  • section: string
  • text: string
  • tool_name: string
  • type: licence transaction

You can also view our complete schemas.

Data reports

• GA4 report for form_change_response events (access required)
• Looker studio report for form_change_response events (access required)

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information click

Priority medium

Tracks clicks from the results page, for example the 'go to council website' button.

This event is tracked by the link_tracker.

Examples

• Council lookup complete page
• Licence lookup complete page
• Local lookup complete page
• Place lookup complete page

Data sent to the dataLayer

• event: event_data
• event_data:
  • action: information click
  • event_name: information_click
  • external: string ("true" or "false")
  • index:
    • index_link: number
  • index_total: string (number)
  • link_domain: string
  • method: string
  • text: string
  • tool_name: string
  • type: special route
  • url: string

You can also view our complete schemas.

Data reports

• GA4 report for information_click events (access required)
• Looker studio report for information_click events (access required)